Chapter 1: Social Business: Shifting From Noun to Verb
Social business is incredibly powerful, as it connects people with each other to share knowledge, identify expertise, ignite innovation and ultimately help drive the bottom line. Over a surprisingly brief period, the use of social networking technologies in the workplace has grown from limited experimentation to what’s now mainstream corporate
practice. As the line between traditional business and social business blurs, people have moved from asking, “what is a social business” to “how do we conduct social business.” By weaving social into other trends driving innovation right now – such as cloud, mobile, big data and analytics – an organization can put people at the center of the
conversation and create tighter engagement with customers.
But to fully understand social business and its impacts, we need to shift our thinking, and start thinking about it as a verb – rather than a noun.
It goes much deeper than being a static object and instead morphs into an action, a movement and ultimately the “how” in your business with many benefits, including a more engaged workforce and stronger relationships with customers.