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25 Inspiring Global Social Business Leaders

  • By Maria Huntalas
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Overview

More than ever, productive and profitable relationships with customers depend on a company’s ability to interact with them in meaningful and relevant ways. This poses two distinct challenges: the ability to understand what a customer needs and to address that need at the correct time.

Table of Contents

Chapter 1:
Social Business: Shifting From Noun to Verb

Chapter 2:
A Pilot Project: 25 Inspiring Global Social Business Leaders

Chapter 3:
The One-to-One Connection: How to Inspire Others to Tell Your Story

Chapter 4:
The Value in Partnerships: Working Together to Bring Your Story to Life

Chapter 5:
The Impact of Technology: Changing the Way We Engage

Chapter 6:
Putting It All Together: Where Do We Go From Here?

Chapter 1: Social Business: Shifting From Noun to Verb

Social business is incredibly powerful, as it connects people with each other to share knowledge, identify expertise, ignite innovation and ultimately help drive the bottom line. Over a surprisingly brief period, the use of social networking technologies in the workplace has grown from limited experimentation to what’s now mainstream corporate
practice. As the line between traditional business and social business blurs, people have moved from asking, “what is a social business” to “how do we conduct social business.” By weaving social into other trends driving innovation right now – such as cloud, mobile, big data and analytics – an organization can put people at the center of the
conversation and create tighter engagement with customers.

But to fully understand social business and its impacts, we need to shift our thinking, and start thinking about it as a verb – rather than a noun.
It goes much deeper than being a static object and instead morphs into an action, a movement and ultimately the “how” in your business with many benefits, including a more engaged workforce and stronger relationships with customers.

ABOUT THE AUTHOR

Maria Huntalas

Maria Huntalas is the Senior Manager of the Campaign Planning Practice for IBM and leads strategic marketing transformation initiatives across all of IBM's marketing practices. Previously, she was the Senior Marketing Manager of Social Business for IBM where she led strategy and solutions programs.

Maria Huntalas is the Senior Manager of the Campaign Planning Practice for IBM and leads strategic marketing transformation initiatives across all of IBM's marketing practices. Previously, she was the Senior Marketing Manager of Social Business for IBM where she led strategy and solutions programs.

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