Marketing

Substantium: The Self-Publishing Solution for Time-Pressed Readers

  • By Courtney Smith Kramer
  • September 4, 2014

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Traditional publishing isn’t for everyone. It can be a long, competitive process that often leaves little control or ownership in the hands of the author. As a reader, sifting through the millions of titles takes forever, and there’s no guarantee you’ll find quality content when you do decide to buy.

We saw a need in the marketplace to both help authors get their great thinking into the hands of readers quickly and easily without a traditional publisher, and at the same time curate the best content for our readers.

So we combined the two ideas. We identify the brightest thought leaders in marketing, social media, technology and human behavior, and invite them to join the consortium. They author great content, and we help them self publish video-enhanced eBooks and printed soft cover books for sale on iTunes, Amazon, Barnes & Noble and international platforms. We promote the platform, and readers have a simple, centralized place to learn about the latest, greatest thought leadership available for sale.

We also have Enterprise Stores, to help Executive thought leaders within the enterprise author longer-form content available for download at no cost to its readers. This not only helps Executives build their own personal brand to support strategic business initiatives, it also provides either another lead flow source to on-property placement, or an alternative landing page to host their title in case working with their corporate web team is complicated.

More titles will be added each month. If you would like to apply to join the consortium, please contact us at Send mail